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BP has announced the appointment of Joanne Hall as its new UK retail operations director, reporting to Sonya Adams, the VP of UK mobility and convenience retail.
In her new role, Hall will focus on delivering best-in-class operations across BP’s 300 company-owned retail sites, while enhancing the convenience experience and driving growth initiatives.
She joins with extensive senior leadership experience, which includes her recent role as regional stores director at Sainsbury’s.
Prior to that, Hall held management positions at the Co-operative Group and Lidl, and brings non-executive experience from board member roles with Arcus Facilities Management and Elim Housing.
Her appointment comes as part of a wider drive by BP to invest in its convenience retail proposition, as more and more customers come to BP forecourts on food-only missions.
According to BP, over 50% of transactions are food only, instead of fuel-only or food and fuel. With the growth in EV adoption, customers are projected to spend longer on forecourts charging their vehicles, which is why BP is focusing on transforming its convenience retail experience to reflect these changes to consumer behaviour.
Adams said: “We are delighted to welcome Joanne to the BP team. Her appointment reflects our commitment to delivering growth and an exceptional customer experience, at this pivotal moment in our retail transformation.
“Joanne brings with her a very impressive track record from major retailers of driving success across huge store portfolios. With her expertise in enhancing the customer experience she will play a vital role in helping us transform our convenience offering.”
Hall added: “I am thrilled to join BP at this exciting time for the organisation, in a period of huge transformation. As a forecourt retailer we only have a few minutes to engage with our customers, so it is vital that everything from our product offering to our facilities are optimised to ensure a convenient, successful customer journey.
“I’m looking forward to working with the brilliant team here at bp to make sure that we’re delivering for our customers and growing our convenience retail business.”
