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On this episode of Talking Shop I’m joined by Alain Bejjani—former Group CEO of Middle East retail giant Majid Al Futtaim, and author of the definitive new book, NEXT: Leading Through the New Realities. Drawing on his childhood in war-torn Beirut, and his experience steering a $9.5bn dollar retail and lifestyle empire through a global pandemic, Alain brings an unmatched perspective on leadership under pressure. Today, we break down his crisis survival playbook for retailers operating in distress. We discuss why resilience must always outpace efficiency, the four assets a brand must protect at all costs, and how to turn macro-turmoil into a long-term direction that scales.

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Sainsbury’s dairy farmers will be paid more from next month following a further £6m annual investment made by the supermarket chain to support farms for the future. 

This latest investment in dairy pay is on top of an £8.9m booster payment given to SDDG farmers in April last year. 

Some £4.3m of this new investment will go towards giving farmers an additional fixed 1p per litre for milk on top of the independently calculated Cost of Production price that the retailer currently pays to farmers. 

With the typical volume of milk produced per year per farm being roughly 2.7 million litres, this means the average farm could receive around £27k extra per year. 

This comes as recent reports have shown that due to rising costs, almost 5% of dairy farmers left the industry last year and one in 10 believe they will have left the sector by 2025. 

Acknowledging the increasing volatility of input costs and high level of capital investment required by dairy farmers, Sainsbury’s undertook a year-long review, with the support of its Dairy Development Group (SDDG), into how it pays farmers for milk.

Alongside the investment in the new price model, the retailer has also committed £1.7m for sustainability bonuses, which will reward farmers for helping the supermarket to achieve its carbon reduction targets. 

Gavin Hodgson, director of agriculture, aquaculture and horticulture at Sainsbury’s, said: “The dairy farming industry is becoming increasingly challenging and we recognise the responsibility we have as a retailer to support farmers and the need for continuous investment in this sector. 

“We are proud of our continued investment into the Sainsbury’s Dairy Development Group and are confident our £6m annual investment will help farmers to plan for a long-term and sustainable future. In turn, we hope this will also provide surety of supply for our customers as we continue to champion British milk now and for the future.”

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