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Global contemporary menswear brand Ben Sherman has announced a new licensing agreement with BSI Apparel Limited, a subsidiary of Crew Clothing owner Broadgate1960.
The new agreement grants BSI Apparel a core licence and operating partnership to produce and distribute men’s apparel and tailored clothing to Ben Sherman’s numerous global distributors.
The cornerstone of the agreement between Marquee Brands and BSI Apparel Ltd will be increased investment in the Ben Sherman business, fostering further brand acceleration, creating advantageous business opportunities, and prioritising full-price retail expansion in brick-and-mortar stores across the UK.
The announcement comes as the brand celebrates its 60th anniversary, preparing to kick off the upcoming season with two limited-edition collaborations.
Michael Shina, founder of BSI Apparel Ltd, said: “We’re extremely excited to bring Ben Sherman apparel on board. It’s an honour and privilege to join forces with Marquee Brands to shape a notable name with a strong British heritage and fresh approach to the modern menswear landscape.
“Their long-standing tradition in innovation continues today, loved by fashion aficionados worldwide, it is a household name with an iconic look, and we can’t wait to build on this legacy.”
Tim Reid, executive vice president of fashion and lifestyle at Marquee Brands, said: “We are thrilled to announce the agreement with BSI Apparel Ltd. As a top-tier partner, they will continue to uphold the brand vision and high standards while investing in strengthening our UK retail footprint and operations, maximising our e-commerce channel, and building on key wholesale business opportunities.
“As we head into 2024, we envision a bright future and are poised to see increased positive global reaction in response to the agreement with BSI Apparel Ltd.”
