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Kim Kardashian’s Skims brand has reportedly raised $270m in its latest funding round which values the business at $4bn (£3bn), according to the New York Times.
The company, owned by Kardashian and business partner Jens Grede, launched four years ago and was last valued at $3.2bn (£2.7bn).
The shapewear retailer reportedly also has plans to expand into physical stores and launch a men’s offering.
Grede revealed in an interview earlier this year that the brand was on track for $750m (£580m) in sales, up from $500m (£386m) in 2022.
Last month, Skims opened its first-ever European pop-up experience at the Corner Shop at Selfridges London.
The Skims residency in The Selfridges Corner Shop was described as “the most conceptual Skims pop-up experience to date”, designed in partnership with the brand’s long-time collaborator, Willo Perron of Perron-Roettinger.
The shop featured an assortment of Skims Swim essentials for the season, including Skims Swim signature cuts in multiple coverage levels. Throughout the month-long pop-up, customers were able to shop new products every week from limited-edition swim collections to the latest seasonal colourways.
