Register to get free articles
Want unlimited access? View Plans
Already have an account? Sign in
Pepco has announced that it is set to launch in Portugal following its successful launch in Spain.
The Poundland owner is set to open a new store in Coimbra on 18 May followed by new openings in Albufeira and Olhão during May 2023.
The brand will also set up stores in places including in Lisbon, Porto, Elvas, Tavira, Averio, and Braga.
The majority of the new stores in Portugal will have product offerings that are similar to Poundland in the UK.
Trevor Masters, CEO of Pepco Group, said: “Our launch in Portugal marks another important step in the Group’s profitable store expansion programme – our biggest source of value creation – and further validates our belief the whole of Europe is addressable to us.
“Following the successful introduction of Pepco’s three-category format in Spain, we are confident that customers in Portugal will be attracted to the unbeatable value of our combined clothing, general merchandise and FMCG offer.”
The opening of its first store in Portugal continues Pepco’s expansion into Europe following ventures into Germany, Austria, Italy and Greece in recent years.
