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Zara has recently revealed that it will open its newest flagship store at Trinity Leeds shopping centre, as it upsizes and relocates into the centre from its current location on Briggate.
The new 46,000 sq ft store will showcase the latest technological innovations from Zara’s integrated online and physical store platform to guarantee customers a seamless shopping experience. The move forms part of the optimisation plan of Zara’s parent group Inditex.
Zara follows a number of other brands including Levi, Space NK and Nespresso who have chosen to relocate into Trinity from elsewhere in the city as the flight to prime intensifies.
Trinity is located in the heart of Leeds city centre and is the leading shopping destination in the region. Increasingly, brands are responding to evolving shopping habits by focusing on high performing spaces, meaning that flagship, catchment-dominant destinations like Trinity are becoming even more attractive.
Nik Porter, head of brand account management at Landsec said: “As guests demand more from their shopping experience, brands are prioritising prime locations that drive footfall, enable customer service and have an ability to integrate in-store and online shopping experiences.
“Our retail strategy allows us to work in partnership with brands holistically to find them the best locations and ensure that their physical presence adds value to their wider multichannel offer.”
