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Marks & Spencer has launched The Sports Edit on M&S.com, following the acquisition of the sports platform at the beginning of 2022.
The new sportswear collection will include more than 200 sportswear and apparel products across women’s activewear and apparel from third-party brands including Beyond Yoga, FP Movement, Girlfriend Collective and YMO, as well as footwear brands Veja and Hoka, with more brands to follow throughout 2023.
The retailer said it was “going into battle” over sportswear and has identified it as a potential “growth category”.
The Sports Edit will feature sports content and shoppers can browse by brand, activity or product type.
It includes free click and collect to more than 700 M&S stores. The site will sit alongside M&S’s own sports brand Goodmove.
Katie Bickerstaffe, co-CEO at M&S, said: “This year, we’re backing our growth categories with confidence and going into battle on sportswear. Building on the strong foundation of Goodmove, we’re combining our brand loyalty with the expertise of The Sports Edit to offer our customers an online sports retail platform which is a one-stop-shop for health and wellness.
“The launch of The Sports Edit as an integrated hub on M&S.com demonstrates the strength of our leading omnichannel platform, which continues to make M&S an increasingly attractive brand partner.”
Nick Paulson-Ellis, CEO and founder at The Sports Edit, added: “At The Sports Edit, we have a proven capability in brand curation and emerging brand identification – we’re experts in curating product and content, relevant to our customers’ lifestyles.
“We have worked closely with the team at M&S, to understand their customer lifestyles in order to hand-pick the very best of The Sports Edit for M&S.com. The launch builds on M&S’s foundation in sportswear to take it to the next level, filling gaps in areas that require specialist products, such as trainers to offer a platform equipped for the future.”
