Register to get free articles
Want unlimited access? View Plans
Already have an account? Sign in
Frasers group has announced that it has bought a former Debenhams flagship store on Henry Street in Dublin.
The 200,000 sq. ft store is currently occupied by Zara but will become a flagship Sports Direct store.
The group stated that its commitment to physical retail is “unmatched” as it continues to open more stores across the UK and Europe.
Ger Wright, managing director, Sports, said: “Dublin is a strategic market for the group, and this site will allow us to grow our presence in Ireland as we continue to expand and deliver our elevation strategy.
“Not only does this acquisition bolster our commitment to the Irish market, but it further demonstrates our dedication to re-inventing retail and injecting new life into high streets across the UK and Europe. We are the leading destination for sportswear and are committed to bringing the very best brands, environment, and experience to key retail locations.”
This move comes after Frasers acquired JD Sports’ shares in premium fashion brands such as Pretty Green and Tessuti.
