Shein considers becoming online marketplace
The group has also begun diversifying its supply chain to Europe, according to a memo seen by the WSJ
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Shein is reportedly considering becoming an online marketplace platform, in a move that would enable third-party merchants to sell directly to customers, according to a memo seen by The Wall Street Journal.
The move would see the online retailer expand its business beyond selling its own brand apparel.
According to the paper, the memo said: “The marketplace platform makes available a range of additional merchandise and shipping options, and we expect it to result in increased customer engagement and satisfaction.”
The company, which was founded in China and is now based in Singapore, is also said to be diversifying its supply chain away from China.
According to the WSJ, the memo revealed the company started manufacturing in Turkey earlier this year, and has leased and operated warehouses in Poland to supply Western Europe.
