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Superdry boss eyes potential buyout

Superdry boss eyes potential buyout

On this episode of Talking Shop I’m joined by Alain Bejjani—former Group CEO of Middle East retail giant Majid Al Futtaim, and author of the definitive new book, NEXT: Leading Through the New Realities. Drawing on his childhood in war-torn Beirut, and his experience steering a $9.5bn dollar retail and lifestyle empire through a global pandemic, Alain brings an unmatched perspective on leadership under pressure. Today, we break down his crisis survival playbook for retailers operating in distress. We discuss why resilience must always outpace efficiency, the four assets a brand must protect at all costs, and how to turn macro-turmoil into a long-term direction that scales.

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The founder and current CEO of Superdry, Julian Dunkerton, has reportedly held talks with private equity firms over a potential buyout, according to reports from the Sunday Times.

Talks are believed to have taken place this year which would see Dunkerton roll his 23.9% stake in the company into a new private vehicle.

Shares in the company have fallen 60% this year and the business is valued at around £86m which Dunkerton believes to be very low.

Dunkerton is believed to be wary of any deal that would increase the company’s debt because of the economic backdrop.

Any potential investor would also have to deal with Gatemore Capital and Oasis Management who own nearly 5% of the company.

Dunkerton left the brand he co-founded in 2018, only to grow so disillusioned by its direction under chief executive Euan Sutherland that he launched an activist campaign to take back control the following year.

A source close to Superdry told the Sunday Times that there were no active talks on the deal and no advisers had been appointed for any potential sale. Superdry declined to comment.

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