Alpha Tauri enters UK market with London flagship
The 326m2 store on Brompton Road in Knightsbridge showcases the latest collections for men and women on two floors
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AlphaTauri, the fashion retailer owned by Red Bull, has continued its global expansion plans with the opening of a London flagship store in Knightsbridge.
It is its first fully-owned store in Britain and marks the company’s entry into British brick-and-mortar retail.
The 326m2 store on Brompton Road showcases the latest collections for men and women on two floors. Designed by Studio Riebenbauer, it features a monochrome interior made of brushed aluminium – interspersed with natural materials and specially designed lights, the store aesthetic aiming to pay homage to the design language of AlphaTauri.
The store features a two-storey, six-metre-high LED wall with immersive sound and content that changes depending on the time of day.
Ahmet Mercan, CEO of AlphaTauri, said: “We are pleased to be continuing our expansion course in the heart of London. Our goal is to implement AlphaTauri’s brand vision internationally and to establish a global presence. The opening of the first flagship store here in the British capital is another important milestone in our growth strategy.”
