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Brits could reportedly be spending a premium of £15.1bn a year for branded items in Big 4 supermarkets instead of Aldi’s exclusive own-label products, according to data from Kantar.
When broken down, the £15.1bn a year works out to £45 a month, or £542 a year, that could be saved by switching to own-label brands at Aldi.
New data has also revealed a big gap in the price of Big 4 own-label items compared to discount own-label brands. A recent analysis of 33 grocery items showed that swapping Big 4 own-label products to Aldi own-brands can save shoppers around £324 a year.
The study’s findings have surfaced as households are facing what is being referred to as “the biggest decline in spending power” for a generation.
In addition, Kantar recently reported that the impact of food price inflation means that the average household grocery bill will be £380 higher this year.
Giles Hurley, CEO of Aldi UK and Ireland, said: “People are facing difficult choices about how they spend their money and are changing the way they shop to stretch budgets as far as possible.
“Shoppers are switching from brands to own-label products because they know they are often the same or better in terms of quality and taste.”
He added: “It costs a lot of money to market a mainstream brand, but you don’t have to pay for this when you buy a better value own-label alternative.”
