Foot Locker appoints first global brands president

Foot Locker has announced the appointment of Samantha Lomow as its first global brands president, effective 18 March 2022.

Lomow joins Foot Locker from Hasbro where she served as branded entertainment president, bringing over 25 years of global brand innovation, strategy, and business transformation experience across consumer products, entertainment, and licensing.

According to the retailer, Lomow will report directly to Frank Bracken, executive vice president and chief operating officer, and will oversee Foot Locker’s global brand portfolio and operating divisions across North America, EMEA, and APAC. She will work closely as part of the executive team to advance Foot Locker’s long-term strategies to position the company for continued innovation, growth, and profitability.

Lomow sits on the board of managers of Claire’s Holdings LLC, serving as chair of the Nomination, Governance and ESG Committee and as a member of the Audit Committee.

Bracken said: “We are pleased to welcome Samantha as Foot Locker’s first president, global brands. Samantha has a track record of successfully driving insight-led business strategy, operational excellence, and transformational priorities and initiatives to deliver sustainable growth.

“As we look towards the future and our purpose to inspire and empower youth culture, Samantha’s fresh perspective and experience will further accelerate our consumer-led strategies and the development of our omni-channel value proposition.”

He added: “She’s a tremendous addition to our dynamic and diverse leadership team – with keen insight and a growth mindset that complements our already high-performing operation.”

Lomow said: “I am thrilled to join the Foot Locker team to lead their robust global retail portfolio. I look forward to working closely with Frank and the rest of the leadership team to help shape the company’s future in its next stage of growth.”