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Zara has been announced as the first brand to open on Electric Boulevard in Battersea Power Station.
The new store will span 48,800 sq ft and will be the brand’s first central London store
situated south of the river, due to open later this year.
Electric Boulevard is a new high street for the capital that will run from the south of the Power Station, between Frank Gehry’s Prospect Place and Foster and Partners’ Battersea Roof Gardens.
Simon Murphy, chief executive officer at Battersea Power Station Development
Company (BPSDC), said: “We are creating a completely new high street for London and to have an internationally renowned high street brand like ZARA open a significant store in the UK and the first store south of the river in central London at Battersea Power Station is a testament to the continued desirability of this unique project.
With our very own London Underground station and river bus pier, we’re also set to be one of the best-connected shopping, dining and cultural areas in the capital and we look forward to welcoming visitors to Battersea Power Station from September of this year.”
