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Sainsbury’s opens new Aylesbury supermarket

Sainsbury’s opens new Aylesbury supermarket

On this episode of Talking Shop, we are joined by Sammy Allanson, Client Partner Lead for the North of England at business change and transformation specialist Sullivan & Stanley. We break down why the North is one of the UK’s most critical retail growth engines - and why conquering it requires deep local credibility rather than superficial corporate visibility exercises.

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Sainsbury’s has welcomed customers through the doors of a new supermarket in Aylesbury Gatehouse.

The 50,000 sq. ft supermarket was opened by Mayor of Aylesbury, Anders Christensen, alongside local Haydon Abbey School pupil, Sabah.

Sabah won a competition to design a limited-edition Sainsbury’s bag for life to mark the launch of the new store, with the first 500 customers to pass through the entrance taking home a copy of her winning design.

Sainsbury’s Aylesbury Gatehouse is situated to the west of the existing Sainsbury’s supermarket in Aylesbury Town Centre. Sainsbury’s Aylesbury remains open.

Sainsbury’s plans to become Net Zero in its own operations by 2035 and the technology within the new Aylesbury Gatehouse supermarket has been designed and installed to support this.

Almost 90% of the store’s colleagues are new to Sainsburys and most of the new store team live locally in Aylesbury.

Sainsbury’s Aylesbury Gatehouse features an in-store Starbucks as well as Sainsbury’s Habitat range. There’s also a Tu clothing department, and an in store Argos.

The store will also take part in Sainsbury’s Food Donation Programme, distributing surplus food from the store to local charity Aylesbury Vineyard Storehouse. The programme has already donated the equivalent of 373,036 meals since it was first launched in August this year.

Patrick Dunne, Sainsbury’s property director, said: “We are delighted to be opening our newest store today. It’s an exciting time of year in retail and the store looks brilliantly set to deliver for customers during the festive season.

“I would like to thank everyone in the community for their support and understanding throughout the construction phase. We are so proud of the store and we’re all really looking forward to hearing our customers’ feedback.”

Anders Christensen, mayor of Aylesbury, added: “In my capacity as Mayor of Aylesbury, I was honoured to have the opportunity to officially open the new Aylesbury Gatehouse supermarket on behalf of the local community.

“The new store will provide a real boost to the local community, and we look forward to working closely with the store’s management team in the future”.

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