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M&S has announced a partnership with worldwide export platform British Corner Shop, enabling customers in over 150 countries to purchase its food range for the first time.
Through British Corner Shop’s export platform, customers from the United States to Australia will be able to purchase a tailored M&S food range for the first time and have it delivered in one to three days.
From Percy Pig to M&S’ Gold Teabags, the range is made up of over 800 different M&S products.
M&S said the launch is part of its commitment to accelerating international growth through online channels and follows its recent expansion of flagship websites, which offer localised Clothing & Home ranges to customers in over 100 different markets.
In May, the retailer committed to more than doubling online retail sales by working with partners and expanding the reach of M&S to new online markets for the first time, as increasing numbers of customers globally turn to digital shopping channels.
By partnering with British Corner Shop, which saw over 140% growth between March 2020 and 2021, M&S said it is able to “rapidly” roll out a wide range of its food products “without significant up-front investment”.
Paul Friston, MD of International, said: “Our mission is to deliver efficient and low-cost ways to sell the best of M&S to the world, and by partnering with British Corner Shop we’re able to instantly offer the best of M&S food to millions more customers.
“We’re always getting asked when our fantastic food range is going to be rolled out to new markets, so I’m delighted that from today we’re able to offer an expansive and delicious range of hero products customers love as well as the latest M&S innovations to over 150 new countries.”
Mark Callaghan, British Corner Shop MD, added: “British Corner Shop connects quality British brands to customers worldwide, which is why partnering with M&S, one of the most iconic British brands, is a perfect fit for both parties.
“Our customers are not just British expats but other nationals who appreciate the quality assurance they get from buying British made products. So, not only will our expat customers be overjoyed they can now reunite with their most missed M&S foods, but our non-expat customers will no doubt rejoice as well.”
