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Liberty London swings to £12.6m loss in FY21
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Liberty London swings to £12.6m loss in FY21

On this episode of Talking Shop I’m joined by Alain Bejjani—former Group CEO of Middle East retail giant Majid Al Futtaim, and author of the definitive new book, NEXT: Leading Through the New Realities. Drawing on his childhood in war-torn Beirut, and his experience steering a $9.5bn dollar retail and lifestyle empire through a global pandemic, Alain brings an unmatched perspective on leadership under pressure. Today, we break down his crisis survival playbook for retailers operating in distress. We discuss why resilience must always outpace efficiency, the four assets a brand must protect at all costs, and how to turn macro-turmoil into a long-term direction that scales.

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Liberty London has swung to a management EBITDA loss of £12.6m for the 52 weeks ended 30 January 2021, following profits of £14.4m the previous year.

While the group’s Great Marlborough Street flagship was closed for almost six months during the financial year, Liberty claimed that its online operations “benefitted from the lockdown”.

Despite this, total group revenues fell 40.1% year-on-year to £55.8m during FY21, as “the restrictions of movement to both domestic and international customers also adversely impacted revenue in the financial period”.

The luxury retailer’s online sales were driven by its beauty and home sections, with categories such as homeware, fabrics, and key replenishment beauty items the “key drivers” of growth.

In turn, Liberty narrowed its losses before tax to £1.32m from £6.7m in the 52 weeks ended 1 February 2020.

Moreover, the group reported a net profit for the financial period of £2.52m, up from FY20’s £8.34m net loss.

Liberty claimed that the material impact of the pandemic has been “solely isolated” to its flagship store, with its other two material business units of online and Liberty fabrics remaining unaffected.

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