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On this episode of Talking Shop I’m joined by Alain Bejjani—former Group CEO of Middle East retail giant Majid Al Futtaim, and author of the definitive new book, NEXT: Leading Through the New Realities. Drawing on his childhood in war-torn Beirut, and his experience steering a $9.5bn dollar retail and lifestyle empire through a global pandemic, Alain brings an unmatched perspective on leadership under pressure. Today, we break down his crisis survival playbook for retailers operating in distress. We discuss why resilience must always outpace efficiency, the four assets a brand must protect at all costs, and how to turn macro-turmoil into a long-term direction that scales.

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Superdrug saw its group revenues decline 15% year-on-year to £1.11bn in FY20, despite being classed as an “essential retailer”.

Profit before tax at the health and beauty retailer also plummeted 79% year-on-year to £18.8m for the 52 weeks ended 26 December 2020.

During the period, the company benefited from £14.2m in government grants under the Covid-19 job retention scheme.

Despite being an essential retailer, Superdrug claimed that footfall declined 75% as a result of the temporary closure to 230 stores during the first national lockdown.

While the group did operate over a “significant increase in online trading”, revenue fell 40% year-on-year during Q2 FY20.

A net reduction of 13 stores during the financial year saw Superdrug’s fixed assets fall £80.8m throughout the period.

However, the group was able to reduce its capital expenditure by 46% year-on-year to £15.5m.

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