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Image Credit; Asda

Asda sales climb 7.3% in Q1

On this episode of Talking Shop, we're joined by Dan Cate, CEO and Founder of SoldThrough. Dan is a heavyweight retail executive who has spent decades steering the merchandising and digital operations of America’s most iconic retail institutions, from Saks Fifth Avenue and Bloomingdale’s to Century 21 and Lord & Taylor. Today, through his platform SoldThrough, Dan helps international fashion brands cross the Atlantic and crack the notoriously brutal U.S. retail landscape. We break down his journey from the shop floor to the C-suite, the operational indicators that prove a brand is truly ready for international expansion, and how to navigate a fragmented American market without destroying your margins. We also discuss how to balance localised inventory with central efficiency, and the one non-negotiable metric that tells you a product has found genuine market fit.

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Asda has revealed that its like-for-like sales climbed 7.3% for the three months ended 31 March 2021.

The increase in like-for-like sales was driven by a 31% jump in clothing and a 39% spike in general merchandise sales.

Moreover, like-for-like food sales at Asda also increased by 3.9% during the quarter, while online shopping rose 88% year-on-year.

Roger Burnley, CEO and president at the company, said: “We showed huge resilience last year in unprecedented circumstances and carried this momentum through the first quarter with strong like-for-like sales growth in many key categories, especially clothing and general merchandise. 

“Whilst the closure of non-essential retail during the first quarter helped stimulate demand, our constant focus on keeping prices low, providing great quality products and developing in-store partnerships with market leading consumer brands.”

In the trading update, Asda also revealed that it’s operating profit declined 16.7% year-on-year to £486.5m for the year ended 31 December 2020.

The fall in profits came despite Asda’s sales rising 3.6% during the period to over £20.3bn, due to “Covid-related costs” such as providing shielding employees with 12-weeks’ pay and hiring 22,000 temporary staff members.

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