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Take-home grocery sales rose 5.7% for the 12 weeks to 18 April 2021, according to data analytics and brand consulting company Kantar.
The group’s figures also show a 6.5% growth for the four-weeks prior to 18 April, reflecting increasing consumer confidence in physical retail.
Kantar found that the over-65 community represented almost half of the increased grocery footfall, which rose 4% in April when compared to March 2021.
In turn, the share of groceries ordered online fell to 13.9% for the most recent four weeks, down from February’s peak of 15.4%.
Fraser McKevitt, head of retail and consumer insight for the worldpanel division at Kantar, said that “there is a growing sense that the worst of the pandemic is behind us”.
He added: “People are becoming more comfortable with venturing out to the supermarket. The past four weeks have been the busiest in store for the grocers in more than a year, as the number of trips made in April increased by 4% compared to March.
“While the market may fluctuate between growth and decline in the months ahead, depending on the year-on-year comparison being made, the fact that trip numbers are up and basket sizes down suggests that habits are slowly returning to normal.”
As for individual businesses, Co-op saw its sales fall 3.1% year-on-year for the 12 week period.
Asda represented the fastest growing of the big four retailers, increasing its market share by 0.4%, while Tesco also increased its market share by 0.2%.
