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On this episode of Talking Shop, we are joined by Sammy Allanson, Client Partner Lead for the North of England at business change and transformation specialist Sullivan & Stanley. We break down why the North is one of the UK’s most critical retail growth engines - and why conquering it requires deep local credibility rather than superficial corporate visibility exercises.

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Amazon and Morrisons have stepped up their partnership with the online retailer now offering a full product service from the grocer.

Following an installation of a Morrisons platform on its main site, Prime customers will now be able to do a full Morrisons food shop on Amazon.co.uk and receive free same-day delivery on orders over £40.

‘Morrisons on Amazon’ has been launched in Leeds, and will later be expanded to millions of Prime members across the country in the coming weeks.

Doug Gurr, Amazon UK country manager, said: “The launch of Morrisons on Amazon means increased visibility for Morrisons’ incredible service and selection, as well as an even greater choice for our customers.

“We’re always looking at ways to make Prime even better and this expansion of our relationship with Morrisons means that millions of Prime members can soon order their weekly groceries from their local Morrisons shop, with same-day delivery, at no extra cost.”

David Potts, Morrisons chief executive, added: “Morrisons on Amazon will build on our partnership with Amazon, making our good quality, great value food even more accessible through Amazon.co.uk and the Amazon app.

“It will give more and more customers the option of receiving Morrisons groceries straight to their doorstep, including freshly prepared products from our brilliant Market Street colleagues.”

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