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On this episode of Talking Shop I’m joined by Alain Bejjani—former Group CEO of Middle East retail giant Majid Al Futtaim, and author of the definitive new book, NEXT: Leading Through the New Realities. Drawing on his childhood in war-torn Beirut, and his experience steering a $9.5bn dollar retail and lifestyle empire through a global pandemic, Alain brings an unmatched perspective on leadership under pressure. Today, we break down his crisis survival playbook for retailers operating in distress. We discuss why resilience must always outpace efficiency, the four assets a brand must protect at all costs, and how to turn macro-turmoil into a long-term direction that scales.

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The retail sector saw a 2.4% year-on-year drop in the number of employees in the first quarter of this year, equating to a loss of 74,400 jobs.

According to the British Retail Consortium (BRC), this is a higher reduction than the 2.2% drop seen in 2018. The trade organisation said this was a result of “structural change” in the retail industry triggered by the “advent of online sales and other technologies”.

In Q1 2019, total hours were down 2.7% year-on-year, similar to the reduction of 2.8% of Q4 2018. The majority of survey participants reduced labour requirements compared to last year, with some increasing stores and also hours and employment.

Store growth was steady at 2.3% in Q1 2019, same rate of change as in Q4 2018. Positive store growth found in the BRC’s sample was in contrast to the ONS figures showing that the number of local units is in decline in the UK. This was due to the expansion of smaller format stores.

Some 17% of retailers indicated plans to reduce staff in the coming quarter, above the comparable figure of 13% last year, and 67% seek to keep their staff numbers unchanged (down from 75% last year).

Helen Dickinson, chief executive of BRC, said: “Yet again, the number of retail jobs fell during the first quarter of this year, with a 2.4% year on year fall in employees; this would be equivalent to losing 74,400 people across the retail industry.

“While the number of stores rose, this was mainly driven by an increase in small format stores, with many larger stores closing – resulting in a net job loss. And more jobs are likely to disappear unless there is a shift in government policies.”

She added: “Retail is undergoing a period of unprecedented change in response to new technologies and changing consumer behaviour. The investment required to successfully navigate this transformation is being held back by the rising cost of public policy.

“Over three million people rely directly on the retail sector for jobs, with many more working throughout the supply chain. Yet spiralling business costs pose a grave threat to these jobs – as recent administrations, CVAs, and store closures show.”

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