JoJo Maman Bebe founder says retail sector is ‘extremely tough’

The founder of babywear brand, JoJo Maman Bebe, has said consumer confidence is at an all-time low in an “extremely tough” retail sector.

JoJo Maman Bebe has seen 20% growth per year and now has the capacity to send out 6,000 parcels a day, recently however, the company says it is now only sending out 2,000 parcels per day. The founder said she was certain the lower orders were down to Brexit uncertainty because the company does its own business analysis.

Tenison said: “Until about six months ago we were doing well, we continued to grow, but recently the lack of consumer confidence is so apparent, people don’t know when their job stability is going to be given back to them. They’re just not buying as much and looking at their spend more carefully – they’re not coming in to store as often and it’s online too.”

The company, which employs 1,000 has put business development in Ireland and Germany on hold and says that it is “battering down the hatches” for Brexit. JoJo Maman Bebe’s Brexit preparations have included delivering early to European and US clients, halving its new openings and investing in AI.