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American Golf bought by Endless saving 900 jobs

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On this episode of Talking Shop I’m joined by Alain Bejjani—former Group CEO of Middle East retail giant Majid Al Futtaim, and author of the definitive new book, NEXT: Leading Through the New Realities. Drawing on his childhood in war-torn Beirut, and his experience steering a $9.5bn dollar retail and lifestyle empire through a global pandemic, Alain brings an unmatched perspective on leadership under pressure. Today, we break down his crisis survival playbook for retailers operating in distress. We discuss why resilience must always outpace efficiency, the four assets a brand must protect at all costs, and how to turn macro-turmoil into a long-term direction that scales.

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American Golf has been purchased by private equity investor Endless after it entered administration last Friday (12 October), saving 900 jobs and 112 stores.

The investor bought the retailer immediately after it entered administration, after it previously rescued shoe retailer Jones Bootmaker in the same fashion last March. As many as 112 of American Golf’s 132 stores will continue to trade with 900 of its 1000 strong workforce retained.

Endless partner, Tom Jack said: “American Golf holds a unique position as the UK’s golf market leader and has been providing specialist expertise to its loyal customer base for over 45 years. We believe this is a business with fantastic potential and we’re delighted to be able to protect the employment of over 900 employees as a result of this acquisition.”

Retail giants Sports Direct were also said to have been in the running for the golf retailer according to Sky News, with the paper reporting that the Endless deal was worth less than £10m. American Golf’s new management is expected to honour all gift cards and outstanding orders.

American Golf had appointed retail consultants Deloitte to handle the sale of its retail brand. The company will still close 20 stores including Leatherhead, Romford and Glasgow.

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