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Zara has announced new delivery plans in order to compete with Asos and Boohoo, the new plans will see it combine its physical and online inventories.
The combined inventories will mean items will be shipped from stores, with customers who live closer to stores will be able to get their items quicker, and gives stores relevance within the companies online operations.
New plans will also see Zara able to better manage its inventory levels, one of the industries biggest issues.
Inditex chairman and CEO Pablo Isla, said: “This is something very, very strategic for us, this idea of full integration between store and online stockrooms.”
In introducing a combined inventory Zara will be able to keep up with fresh consumer desire for newness, with Asos and Boohoo releasing new lines every week.
