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Eat

Eat avoids CVA decision following sales boost

On this episode of Talking Shop I’m joined by Alain Bejjani—former Group CEO of Middle East retail giant Majid Al Futtaim, and author of the definitive new book, NEXT: Leading Through the New Realities. Drawing on his childhood in war-torn Beirut, and his experience steering a $9.5bn dollar retail and lifestyle empire through a global pandemic, Alain brings an unmatched perspective on leadership under pressure. Today, we break down his crisis survival playbook for retailers operating in distress. We discuss why resilience must always outpace efficiency, the four assets a brand must protect at all costs, and how to turn macro-turmoil into a long-term direction that scales.

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Sandwich chain Eat has avoided making the decision to draft in advisors as recent closures and an increase in sales have put the company back on track, Retail Sector understands.

In February, the chain was reported to have appointed advisors KPMG to help it with its restructuring plan which included the closure of some of its 110 outlets, and sources close to the chain’s deliberations told Retail Sector the decision to close 10 of its outlets has averted a company voluntary agreement (CVA).

Its recent sales boost has also been attributed to the appointment of its new director of food and beverage, ex-Masterchef finalist Arnaud Kaziewich, whose relaunched healthier categories of baguettes and salads have delivered 21% and 18% volume growth respectively contributing to like-for-like (LFL) growth across the business.

Its new format outlets which provide grab and go hot food options and reduced queue times have also been said to add to the firm’s growth. Eat also opened an outlet in January at Madrid airport.

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