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Topshop has officially launched an independent Irish website, giving customers in Ireland direct access to the brand as opposed to shopping through ASOS.
Irish customers provide one of the brand’s most engaged markets outside of the UK, with over 50,000 customers last year, providing a major growth opportunity. ASOS has found Irish customers to shop more frequently and have a higher overall spend per transaction, with trousers among the top selling products.
The launch will make Topshop.com available in 24 EU countries, following a year of rapid European expansion.
To mark the launch, Topshop has also announced the introduction of a digital version of its ‘Last Chance’ rail, which will bring together remaining items of best-selling products, giving customers the opportunity to shop the most in-demand products before they sell out.
Michelle Wilson, managing director, Topshop and Topman, said: “Our Irish customers have a strong connection to Topshop, and we’re excited to bring them a dedicated brand destination with full access to our collections.
“The introduction of our ‘Last Chance’ edit also brings back a much-loved part of the Topshop experience reimagined for how our customers shop today.”
