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The Perfume Shop revealed its new perfume sales jumped 115% over the Valentine’s Day period as it sold more than 238,000 bottles of fragrance between 1 February and 14 February, according to internal trading data.
The figures represent a rate of 12 bottles sold every minute. It said Wood Green was the top-performing physical store. The retailer reported strong demand for in-person shopping as customers sought “expert guidance and immediate collection” in the days before Valentine’s Day.
Meanwhile it revealed online shopping peaked on 9 February as the website recorded a 43% increase in purchases on that day as customers used guaranteed delivery services.
Trading director Andrea Rickard said: “Valentine’s Day continues to be one of our most important gifting moments of the year, and it was fantastic to see such strong demand across both classic and new perfumes.
Andrea Rickard, The Perfume Shop trading director, said: “Valentine’s Day continues to be one of our most important gifting moments of the year, and it was fantastic to see such strong demand across both classic and new perfumes.
“Customers were clearly looking to make their gifts feel extra special, and this Valentine’s really highlighted the value of personalisation and expert advice in helping turn a perfume into a truly meaningful gift.”
