Watches of Switzerland lifts sales outlook following strong Q3

Watches of Switzerland Group (WOSG) has upgraded its full-year sales guidance after reporting a strong third-quarter performance that exceeded market expectations. 

The group now anticipates constant currency sales growth of between 9% and 11% for FY26, up from its previous forecast of 6% to 10%.

It comes as trading for the 13 weeks ending 25 January 2026 was driven by robust demand during the holiday period, particularly in the US, where the group reported “sustained broad-based growth”. 

Despite a volatile macroeconomic environment and the impact of luxury tariffs, demand for core brands, including Rolex, Patek Philippe, and Cartier, continues to outstrip supply in both the UK and US markets.

On 22 January 2026, the group expanded its North American footprint with the acquisition of Deutsch and Deutsch, which includes four Rolex-anchored showrooms in Texas. 

The move strengthens WOSG’s presence in the southern US, a key growth territory following the group’s acquisition of Roberto Coin and Hodinkee earlier in the cycle.

While sales projections rose, the group adjusted its EBIT margin guidance to a decline of 70 to 90 basis points, citing brand margin adjustments, product mix, and one-off debtor provisions related to Roberto Coin. 

However, WOSG expects profitability to improve in the second half of the year as it scales its US e-commerce operations.

Brian Duffy, chief executive officer of Watches of Switzerland, said: “I am pleased to report another period of strong performance, building on the sales momentum established in the first half. It is particularly pleasing to be achieving these results despite an unusually volatile operating environment, including macroeconomic uncertainty and tariffs.

“We remain focused on further cementing our market position across both the US and UK, underpinned by our differentiated model, long-standing brand partnerships and disciplined execution.”