Aldi sales hit £1.65bn amid record Christmas
The retailer committed to undercutting rivals on the cost of a traditional Christmas dinner as part of a £325m investment
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Aldi has welcomed record Christmas sales after shoppers prioritised low prices during the festive period.
The discounter reported sales of £1.65bn in the four weeks to Christmas Eve, up 3% year-on-year, with more than £500m spent in the final week before Christmas.
The retailer committed to undercutting rivals on the cost of a traditional Christmas dinner as part of a £325m investment to reduce prices across hundreds of products during the year.
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The UK’s fourth-largest supermarket said 22 December was its busiest trading day, while total sales rose by more than 5% in the week leading up to Christmas. Staff processed more than 57m transactions over the four-week period, the highest number in the company’s history.
Sales of Aldi’s Specially Selected premium own-label range increased by more than 12%, indicating that shoppers continued to trade up on certain items while seeking overall value.
The supermarket also reported strong festive alcohol sales, with more than 5.5 million bottles of sparkling wine sold in the run-up to Christmas.
Demand for British-sourced produce also increased over the period, with customers buying 56m potatoes, 37m carrots and about 500,000 turkeys. Aldi said all were supplied by long-standing UK partners, reflecting continued support for domestic producers during the Christmas shop.
Giles Hurley, CEO of Aldi UK and Ireland, said: “This Christmas proved once again that a great quality Christmas can still be affordable.
“We delivered a Christmas without compromise, offering customers award-winning British products at unbeatable prices. We’re grateful that more people than ever chose Aldi for their Christmas shop and trusted us to deliver both quality and value during what remains a challenging time for many.”
He added: “I’m immensely proud of our amazing colleagues who, once again, went above and beyond to deliver a wonderful Christmas for our customers. As we move into 2026, our focus remains unchanged – keeping prices low and quality high, so that every household in Britain can enjoy amazing food all year round.”
