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Outlet Shopping at The O2 has ended the year with a series of new lettings, including outlet debuts for Lovisa and T.M. Lewin, and a London outlet debut for The Entertainer. November sales across the destination were up by 23% against the same month in 2024, with footfall across the scheme rising by 24%.
The moves coincide with the launch of a ‘roboshop’ by POP MART and an upsize by New Balance.
Jewellery brand Lovisa has signed for a 1,722 sq ft unit adjoining Dune London and Kurt Geiger. The store will be the destination’s second dedicated jewellery retailer, adding to an accessories category that the operator said grew 38% in November compared with a year earlier. Lovisa will offer its full range of necklaces, earrings and rings, alongside piercing services.
Meanwhile, British menswear label T.M. Lewin has opened a 1,827 sq ft space, its only outlet site and its first physical store since returning to bricks-and-mortar retail earlier this year. The unit expands the scheme’s menswear offer, stocking shirts, suits and accessories.
Toy retailer The Entertainer has also made its London outlet debut in a 2,121 sq ft store. The shop adds to the destination’s family-focused line-up and carries brands including LEGO, Barbie, Disney and Nintendo.
In addition, a vending-machine-style ‘roboshop’ by art toy retailer POP MART has also launched next to Mint Café. The installation brings the company’s blind-box model to an outlet location for the first time.
It comes as long-standing tenant New Balance is preparing to upsize into a 3,129 sq ft unit, adopting the brand’s latest store concept. The operator said the move would provide additional space for broader stock ranges and reflected sustained demand at the scheme.
Louisa Dalgleish, leasing director at Outlet Shopping at The O2, said: “As a destination already full of leading retail, the fact that we continue to attract such strong brands for their outlet debuts speaks volumes about our sustained momentum.
“Our success is a direct result of our collaborative landlord approach and the strength of our tenant mix, and our positive results throughout November are a clear indication that things show no sign of slowing down, with us remaining firmly front of mind for new entries into the outlet market.”
Dan Ferris, managing director at T.M. Lewin, added: “Our re-entry into physical retail has been a big move for us this year, and we have carefully selected locations where we believe our stores can get the best experience, regular customers, and be part of a community. Outlet Shopping at The O2 ticks all the boxes, and it has proven time and time again the success that can be achieved here.”
