Moonpig remains on track to meet FY26 guidance
For FY26, Moonpig expects adjusted EBITDA to rise at a mid-single-digit rate and adjusted earnings per share to grow between 8% and 12%
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Moonpig has announced that it remains on track to meet its FY26 guidance after reporting trading was in line with expectations since the start of the financial year (commencing 1 May 2025).
The online greeting card and gifting group has seen revenues grow by 10% year-on-year since the start of the financial period, while Greetz, its Netherlands-based business, has returned to modest revenue growth on both a reported and constant currency basis.
In light of this, Moonpig expects adjusted EBITDA to rise at a mid-single-digit rate and adjusted earnings per share to grow between 8% and 12% for FY26. It noted free cash flow generation is expected to support investment in growth and shareholder returns, including up to £60m of share buybacks.
Growth over the period has been supported by an expanding active customer base and rising adoption of personalisation features.
About half of all cards now include options such as AI-generated stickers, audio or video messages, or personalised handwriting.
Membership of Moonpig and Greetz Plus subscriptions has surpassed one million, with numbers continuing to rise each month.
Average order values are also increasing, driven by uptake of Moonpig Guaranteed Delivery and higher gift attach rates.
According to Moonping, new partnerships are expected to bolster performance during the peak Christmas, Valentine’s Day and Mother’s Day trading periods, with Laura Ashley Flowers, Next Flowers and JoJo Maman Bébé joining the platform following launches with Hotel Chocolat and The Entertainer last year.
At Buyagift, Moonpig’s experiences arm, new subscription gifting, live events and casual dining products have been introduced, with further launches planned in the coming months.
Nickyl Raithatha, chief executive, said: “We have had a good start to the year, demonstrating the continuing power of the Moonpig proposition. With strong growth in the Moonpig brand and a return to year-on-year growth for Greetz, we are on track to deliver our FY26 guidance.
“AI-generated stickers have quickly become our most widely adopted innovation, with customers now creating two million personalised images every month. Our leading market positions, strong customer retention, good profit margins and robust cash generation put us in pole position to capitalise on the long-term structural shift to online.”
