SportsShoes.com FY revenues rise 4% to £93.3m

Online sportswear retailer SportsShoes.com has reported that revenues rose 4% to £93.3m in the year to 28 February, with EBITDA rising 13.3% to £6m. 

News comes as the Bradford-based business acquired exactly 672,465 new customers and saw premium in-line sales increase by 34% during the period. 

The retailer, which was founded in 1982, sells more than 17,000 products from 150 global running and outdoor brands to customers in the UK, Europe and Scandinavia.

Sportsshoes.com attributed its performance to its “sustainable growth strategy”, which included the launch of a mobile app in August 2024. The app has been downloaded more than 200,000 times and now accounts for 12% of revenue. 

It also hosted or supported more than 100 activation events in the UK and overseas, including the London, Berlin and New York marathons, reaching an estimated seven million people in person.

In addition, brand partnerships contributed to several major product launches during the year, including the New Balance London Marathon Collection, Nike Alphafly, Hoka Cielo X1 2.0 and Adidas Adizero Adios Pro 4.

Brett Bannister, managing director of SportsShoes.com, said: “Our vision is to be unrivalled in running, a disrupter of the outdoor category and Europe’s number one performance destination. Staying true to these core beliefs is what keeps us honest and gives us our momentum.”