Lidl to trial self-scanning feature in loyalty app

Lidl GB is to test a new self-scanning feature integrated into its Lidl Plus app, as part of its ongoing investment in digital shopping tools.

A friends and family trial will begin at four stores in September, with a phased national rollout planned from 2026. The feature will allow customers to scan products as they shop, track spending and savings in real time, and complete purchases at self-checkout terminals – all via the existing Lidl Plus app.

Lidl GB chief executive Ryan McDonnell said: “This marks a significant leap forward in our digital evolution. Integrated into Lidl Plus, it’s designed to offer customers a smarter, faster, and more flexible way to shop.

“We’re investing heavily in technologies that simplify everyday life, while always offering our customers different options to suit their shopping preferences. Whether customers prefer the traditional checkout, self-service or self scanning, at Lidl, they are always in control of how they shop.”

The move follows Lidl GB’s nationwide rollout of self-checkouts and a pilot of its Click, Reserve and Collect service through Lidl Plus earlier this year. The discounter said the latest development underscored its commitment to evolving the in-store experience through “smart, scalable technology”.

Lidl, which has operated in Great Britain since 1994, has more than 980 stores, 14 distribution centres and over 35,000 employees across England, Scotland and Wales. It is part of the Schwarz Group, which operates more than 12,350 stores in 31 countries and generated revenue of €167.2bn (£144bn) in the 2023 financial year.