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Morrisons to close 52 cafés and 17 convenience stores

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On this episode of Talking Shop, we're joined by Dan Cate, CEO and Founder of SoldThrough. Dan is a heavyweight retail executive who has spent decades steering the merchandising and digital operations of America’s most iconic retail institutions, from Saks Fifth Avenue and Bloomingdale’s to Century 21 and Lord & Taylor. Today, through his platform SoldThrough, Dan helps international fashion brands cross the Atlantic and crack the notoriously brutal U.S. retail landscape. We break down his journey from the shop floor to the C-suite, the operational indicators that prove a brand is truly ready for international expansion, and how to navigate a fragmented American market without destroying your margins. We also discuss how to balance localised inventory with central efficiency, and the one non-negotiable metric that tells you a product has found genuine market fit.

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Morrisons has announced it is set to close 52 cafés, all 18 market kitchens, 17 convenience stores, 13 florists, 35 meat counters, 35 fish counters and four pharmacies, in a bid to optimise its operations and to help mitigate recent significant cost increases.

The supermarket said a wide-ranging review identified a number of areas where the costs of operations are “significantly out of line with usage, volumes or the value that customers place on them”.

The group stated that although the significant majority of colleagues affected by these changes are expected to be deployed in suitable roles elsewhere in Morrisons, there will be a total of around 365 colleagues at risk of redundancy.

Rami Baitiéh, chief executive of Morrisons, said: “The changes we are announcing today are a necessary part of our plans to renew and reinvigorate Morrisons and enable us to focus our investment into the areas that customers really value and that can play a full part in our growth.

“Morrisons Cafés are rightly famous for their great quality well-priced food, their place in the local community and their appealing mix of traditional favourites alongside exciting new dishes. In most locations the Morrisons Café has a bright future, but a minority have specific local challenges and in those locations, regrettably, closure and re-allocation of the space is the only sensible option.”

He added: “Market Street is a beacon of differentiation for Morrisons and we remain committed to it. But as we modernise we are making some necessary changes to the areas of the model which are simply uneconomic. In some stores where we are closing counters or cafés, we plan to work with third parties to provide a relevant specialist offer.

“Although these changes are relatively small in the context of the overall scale of the Morrisons business, we do not take lightly the disruption and uncertainty they will cause to some of our colleagues. We will of course take particular care to look after all of them well through the coming changes.”

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