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Sainsbury’s has celebrated the opening of its first new store of 2025 with the arrival of its Burnt Oak Broadway Local store in Edgware.
The new 2,626 sq. ft store offers a curated range of meal deals, fresh bread and cakes baked daily in-store, fruit and veg, meat, fish, and meal solutions.
Customers can also enjoy a self-serve Costa Coffee machine and take advantage of a new click and collect service, making it easy to order online from Sainsbury’s Argos, Habitat and Tu Clothing brands for collection.
The new store team will work together to support good causes in the community, for example by redistributing surplus food locally to those who need it most via the retailer’s partnership with Neighbourly.
The new store is located on the ground floor of SNG’s new Icon at Burnt Oak development, offering 100 affordable homes including Shared Ownership apartments.
Avinson Correia, Sainsbury’s Burnt Oak Broadway local store manager, said: “It’s been fantastic to welcome our first customers to their new store today – all our colleagues have worked hard to get everything ready for today’s opening and we’re delighted with the result. We’re really looking forward to bringing our passion for food and excellent customer service to Burnt Oak for years to come.”
Patrick Dunne, Sainsbury’s director of property, procurement and EV ventures, added: “It was a pleasure to attend the opening of Sainsbury’s Burnt Oak Broadway today and take the opportunity to hear what our new customers think, hot on the heels of launching our brand new neighbouring supermarket in Hendon last November. We’re excited to be a part of the stylish Icon development, where our new store will provide even more convenience and choice for customers in this part of London.”
