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Australian-born luxury skin care brand Aesop is set to unveil its first store at Redical’s Victoria Leeds in January 2025.
Measuring 753 sq ft, the store will showcase Aesop’s full range of fragrance, skin, hair and body care formulations.
As a Certified B Corporation, Aesop is dedicated to sustainability and local engagement. The Victoria Leeds store will honour the heritage of the Grade II listed space while reflecting Aesop’s craftsmanship and ethical ethos. The design aims to weave into the fabric of the destination, creating a “unique experience” for customers.
Rachel Bradburn, leasing director at Victoria Leeds, said: “Aesop choosing Victoria Leeds for their first store in the North of England strengthens our position as the premier destination for luxury brands. It’s a testament to our discerning customer base, but also to Aesop’s thoughtful approach in selecting locations where they can integrate seamlessly into the local community.
“We’re excited to see their unique store design come to life when the store opens, further enhancing our distinctive retail offering.”
Ryad Djellas, general manager, Aesop, European Zone, added: “The experience within any Aesop store, and our relationship with our customers, is never a simple transactional one: it is also educational, prescriptive, and sensorial. We have been eager to open our first signature store in the North for some time now and were delighted when the opportunity within the historied County Arcade presented itself.
“The design of our spaces matters deeply to us. We aim to create something of merit, connected to the context of the Arcade. We hope to weave ourselves into the fabric of Leeds and look forward to welcoming customers in the new year.”
