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Shein accelerates London IPO preparations

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On this episode of Talking Shop I am joined by Zipline CEO and co-founder Melissa Wong. We discuss how Melissa’s 10 years’ of frontline experience informed her approach to building a SaaS company, the recurring operational frustrations that most head offices still underestimate, and why she believes technology should be designed with the store associate as the primary user. We also explore current trends in store execution and how retailers can bridge the gap between corporate strategy and the shop floor.

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Shein is reportedly ramping up its move towards a London IPO after its attempt to float in New York faced regulatory hurdles, sources have told Reuters.One source told Reuters that Shein now plans to update China’s securities regulator on  changing the IPO venue and file with the London Stock Exchange as early as this month.

According to previous reports, the fast-fashion company started exploring the London option earlier this year in case US regulators blocked the option of a US flotation due to its ties to China.

The China-founded company has reportedly approached London-based fund managers for introductory meetings ahead of the planned float, another source told Reuters this week. 

Sources added that Shein confidentially filed for an IPO with the US Securities and Exchange Commission last November, and approached the CSRC to seek approval for the move in the same month.

While a potential US IPO is still officially on the table, Shein is still said to be struggling to clear regulatory hurdles both in the US and China.

Shein has been contacted for comment.

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