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Aldi aims to invest over £380m in price cuts in 2024

Aldi’s latest investment in price follows on from news last week that it will open 35 new stores across the UK this year as it looks to bring its low prices to even more shoppers

Aldi has pledged to cut more prices than ever before in 2024 despite already investing more than £125m to reduce prices on around 500 products since the start of the year.

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