Elemis to open first London store in Covent Garden

Beauty retailer Elemis has chosen Covent Garden’s Seven Dials for its first standalone store in London. 

Set to Monmouth Street, the premium skincare brand will open a 1,000 sq ft unit and will feature its formulated range of skincare, grounded in aromatherapy and backed by clinical trials. 

Launching in Spring, the brand will join the Seven Dials line-up of beauty, wellness and fragrance brands including Aēsop, Khiel’s and Deciem. 

Susan Harvey, UK general manager, Elemis, said: “We are hugely excited to announce that we will be opening our first Elemis London retail store in Covent Garden this Spring. SInce Elemis’ inception 30 over years ago, we have garnered global renown and established ourselves as forerunners in providing premium skincare, and the launch of our new standalone store in Seven Dials will allow us to continue to deliver this. 

“We look forward to welcoming our community, delivering an experience like no other, and empowering them as they embark on their skin wellness journey.”

Michelle McGrath, executive director, Shaftesbury Capital, added: “Shaftesbury Capital is delighted to be welcoming British wellness brand Elemis to Covent Garden’s Seven Dials Neighbourhood this spring. 

“Welcoming yet another London debut from a sector-leading brand is a testament to Shaftesbury Capital’s commitment to creating a thriving destination which hosts a unique blend of internationally renowned and independent brands, innovative concepts, and industry firsts.”