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Frasers Group calls in administrators for two kids brands

Frasers Group calls in administrators for two kids brands

On this episode i'm joined by Florian Clemens, Strategy and Proposition Director at Tesco Media, to unpack how retail media is evolving at speed — and what Tesco Media’s role looks like inside the wider Tesco ecosystem. We explore the “win-win-win” promise for shoppers, brands and retailers, the power of contextual relevance, and why Tesco calls its offering “video, reimagined.” Plus, we’ll look ahead to GenAI creativity, automation, and what brands should do now to prepare for retail media’s next phase.

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Frasers Group has called in administrators from Kroll Advisory for Kids Cavern and Base Childrenswear on Friday 8 March, Drapers has reported. 

This comes after the group acquired the two brands from JD Sports in December 2022 in a £47.5m deal. 

The deal also included Tessuti, Choice, Clothingsites, Cricket, Giulio, Missy Empire, Nicholas Deakins, Pretty Green, Scotts, Watch Shop and Topgrade Sportswear. 

Base Childrenswear, which was rebranded to Flannels Junior last summer, currently operates from four stores in Westfield London, Westfield Stratford, Bluewater and Birmingham

Meanwhile, Kids Cavern has three stores in Liverpool, Manchester and Newcastle, with the Manchester location trading as Flannels Junior.

As part of the administration process, closing down sales have begun in all seven stores. 

It is understood that approximately 50 staff members are at risk of redundancy

Frasers Group has been contacted for a comment. 

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