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Majestic has become the exclusive distributor of actress and entrepreneur Blake Lively’s drinks brands – Betty Buzz and Betty Booze – across England, Scotland and Wales.
The new partnership will see the retailer add seven products from the Betty Buzz premium sparkling soda and Betty Booze ready-to-drink ranges to its retail proposition in stores and online, as well as through Majestic Commercial.
Lively launched Betty Buzz in September 2021, with Betty Booze following in June 2023.
According to Majestic, the deal underscores its commercial arm’s “rapidly growing” reputation in the UK on-trade market.
Majestic Commercial currently supplies more than 3,000 food-led pubs, bars, restaurants, hotels and events venues across the country, including Manchester City Football Club, Bone Idyll, Old Spot Pub Group, London Shuffle Club and JCB Golf and Country Club.
Maria Lopez, general manager of Majestic Commercial, said: “Everyone at Majestic is incredibly excited to be working with Blake Lively and her team at Betty Buzz and Betty Booze. We have been hugely impressed by their passion for the product, their commitment to using the best ingredients, and of course the taste of the drinks themselves – all of which make them a perfect fit for Majestic.
“There is a growing demand for premium soft drinks and RTDs among British consumers, and Betty Buzz and Betty Booze represent the best in the business in these two categories. We know our retail and on-trade customers are going to love them just as much as we do.”
Gareth Williams, global brand director for Betty Buzz and Betty Booze, added: “We are delighted to be partnering with Majestic to bring Blake Lively’s drinks brands Betty Buzz and Betty Booze to the UK. Majestic Wine pride themselves on selling premium products and offering a high standard of service to their customers, which are all values that we share at Betty Buzz and Betty Booze.
“Betty Buzz is a premium range of sparkling sodas using the finest ingredients and Betty Booze is a range of premium RTDs that are inspired by Blake Lively’s homemade recipes. With both the premium adult soft drinks and RTD sectors thriving in the UK, we are excited to bring something unique to the UK consumer in both these categories with our partner, Majestic.”
