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The Perfume Shop experienced an 18% rise in sales volumes over Valentine’s Day, having sold 200,000 bottles of scent during its campaign.
The retailer attributed its positive performance to a 67% increase in sales of classic fragrances and a 110% rise in gift sets year-on-year. Promotional deals also proved popular.
The Perfume Shop also revealed that the day before Valentine’s Day (Tuesday 13 February) was the busiest day for online shopping, when fragrance purchases rose by 23%.
In addition, the Valentine’s Day campaign drove high demand for personalisation services, which increased by 13% compared with the previous year.
Andrea Rickard, trading director of The Perfume Shop, said: “We knew that Valentine’s this year was going to be even more special than last year, which is why we’re so pleased to see exceptional sales results from both our stores and online. From classic and popular fragrances to something new, there was a fragrance for everyone purchasing ahead of the big day.
“Not only that, but we also ensured that we had lots of fantastic deals and options to choose from across different price points. Customers were able to buy some exciting scents for their loved ones and also make use of our personalised ribbon service and free gift wrap service to give that gift the personal touch which is available in all our stores.”
