Could loyalty schemes bring back the weekly shop?

GlobalData’s How People Shop Survey 2023 found that 55.3% of consumers are ‘always’ or ‘often’ influenced in their product choices in the food category by loyalty scheme incentives, just as Savanta’s latest Grocery Eye report has seen a drop in those who shop for groceries weekly

The weekly grocery shopping spree has been falling out of favour for some time now, with just 16% of consumers now reportedly sticking to this food shop schedule as opposed to 26% in 2020, according to Savanta’s latest Grocery Eye report. 

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