Online & Digital

Next ups guidance after Christmas trading boost

In the nine weeks to 30 December, sales rose by 5.7% against last year, £38m ahead of its previous guidance of 2% for the period

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Next has raised its full-year guidance for the fifth time in eight months, after a period of strong trading over the golden quarter. 

In the nine weeks to 30 December, sales rose by 5.7% against last year, £38m ahead of its previous guidance of 2% for the period.

In light of this, the retailer has raised its full-year profit before tax guidance by £20m to £905m, up by 4% against last year.  

It comes as its performance in both Retail and Online was ahead of expectations in the golden quarter. 

Online performed “particularly well”, with Q4 sales soaring by 9.1%, while half-year online sales were up by 7.7%. 

In its latest update, the retailer said it also expects 2024/2025 profit before tax to rise by 5%, while sales are expected to be up by 6%. 

The group last raised its guidance in November, despite weekly sales falling by 7% in September due to the unusually warm weather. 

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