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Lidl GB has overtaken Asda to become the third largest supermarket in London with a market share high of 9.1%, double the market share of any other discount supermarket in the capital.
It reported the fastest growth out of all supermarkets in the city, while Kantar named it the fastest-growing supermarket in the UK as a whole.
Its growth is said to form part of a £500m investment into London. In 2022, Lidl opened nine new stores in the city, including sites in East Acton, Kingston, and Upton Park, whilst securing a further five sites in the city for future expansion.
Early next year, it will open another store in East Ham and it has started construction at its Newbury Park and Bellingham sites. The supermarket has also published a list of priority locations for new stores. Currently, Lidl operates over 100 within London and the M25, with plans for more than 100, including areas such as Earls Court, Westminster, Kings Cross, and even Knightsbridge.
Lidl has also “doubled down” on its plans to strengthen its warehouse infrastructure to increase capacity across the country. Last month, it opened its £300m Regional Distribution Centre in Luton to service over 150 stores in and around the capital.
Ryan McDonnell, Lidl GB CEO, said: “We have a clear commitment to providing shoppers with the very best value, and becoming the third-largest supermarket in London reinforces our dedication to ensuring that everyone can eat affordable, high quality food, no matter where they live.
“We know convenience plays a huge factor when choosing where to shop in the city, which is why we’re pushing on with plans to bring many more locations to the capital in the future.”
