TikTok shop partners with CommerceHub to boost in-app shopping

Tik Tok Shop has partnered with CommerceHub, a provider of software solutions connecting supply, demand, and delivery for retailers and brands globally, to boost its in-app shopping experience. By implementing CommerceHub’s unified commerce platform including ChannelAdvisor, TikTok said it will now have the ability to access tens of thousands of brands on CommerceHub’s network that want to sell and market their products in the TikTok Shop. TikTok Shop is a new shopping feature in the app which enables merchants, brands, and creators to showcase and sell products directly on TikTok through in-feed videos, TikTok LIVEs, and product showcase tab. TikTok Shop leverages the app’s ability to cultivate emerging fashion and shopping trends to promote and sell products to TikTok’s user base. CommerceHub‘s ChannelAdvisor marketplace integration solutions provide TikTok with a streamlined connection for brands to connect to TikTok Shop with advanced onboarding tools and APIs. Additionally, ChannelAdvisor’s Digital Marketing solutions will generate awareness and engagement capabilities across its network to drive “increased revenue growth opportunities for TikTok”. TikTok Shop stated that it will benefit from CommerceHub’s ability “to provide rapid supplier brand onboarding, increasing TikTok’s ability to test new products with new brands quickly and easily while expanding into new categories to further delight their in-app shoppers”. Marni Levine, head of TikTok Shop Operations, SMB, said: "We're excited to partner with CommerceHub to bring new opportunities to the TikTok community and drive shopping moments directly through TikTok Shop in the US. This integration will enable sellers to efficiently streamline their TikTok Shop by syncing daily operations to their ecommerce platform of choice.” Pete Elmgren, CommerceHub CRO, added: “We are pleased to have a market leader like TikTok as a powerful partner in our journey to reimagine the future of social commerce. TikTok Shop has the potential to demonstrate the mass appeal of in-app shopping, and we’re generating a lot of excitement from brands across our network that want to sell on their platform. “The world’s leading marketplaces trust CommerceHub to help them launch and scale curated product assortments, and drive agile, profitable ecommerce growth. Our ability to deliver this at scale for both our suppliers and retailers through the world’s largest commerce network is truly game-changing and rewarding for all of us at CommerceHub.”