Step into the future: How John Lewis can incorporate AI

Dan Hughes, principal product and strategy lead, at digital product agency Beyond, talks to Retail Sector about how John Lewis may integrate AI and ML into its retail offering and the challenges the company may face overall and as a legacy company trying to adapt to new technology

“If they do it really well I don’t think the customers will even know it’s happening. Everything will just feel natural and smooth and I don’t think they’ll remove partners from the process.

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