Dune London partners with Reskinned on take-back scheme
The initiative aims to ‘prolong the life cycle of products’ as part of the brand’s overall responsibility strategy
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Dune London has announced a partnership with clothing repair and resale company Reskinned on the launch of a take-back programme.
The scheme, which was launched yesterday (5 July), allows customers to return pre-loved Dune London shoes in any condition and receive a voucher for up to £40 off their next purchase.
In return, Reskinned will find new homes for the returned items through reseal and repair.
According to Dune, the initiative aims to “prolong the life cycle of products” as part of the brand’s overall responsibility strategy.
Reskinned currently works with more than 20 clothing brands, including Seasalt, Sweaty Betty, Skins Compression, Joules and Finisterre.
Clara Eisenberg, sustainability director at Dune London, said: “We know lots of our customers have beautiful Dune London shoes hiding in their wardrobes and we’re excited to launch this partnership to allow these pre-loved shoes to be worn again.”
Matt Hanrahan, founder of Reskinned, said: “We love to work with brands that create with longevity in mind, which is why Dune London was the perfect match for us.
“We’ll be in charge of keeping well-loved Dune shoes in circulation for the longest time possible through resale, repair and developing innovative end-of-life solutions for each and every pair.”
