Claire’s appoints new chief merchandising officer

Claire’s has announced the appointment of Claudia Lima-Guinehut as executive vice president and chief merchandising officer. 

Lima-Guinehut will lead the company’s global merchandising, sourcing, and design strategy as well as the brand’s industry-leading piercing business.

With a proven track record of more than 20 years of creating compelling multi-channel product offerings, Lima-Guinehut will be an integral part of the team as Claire’s continues to deliver stylish and on-trend  product offerings.  

Regarding her appointment Lima-Guinehut said: “I’m excited to join Claire’s to continue the tradition of bringing the brand’s beloved consumers, especially younger generations, global fashion products and piercing services that continue to excite them and further drive the business.” 

Most recently she served as senior vice president, global merchandising and strategic  partnerships at The Children’s Place, where she was responsible for creating and delivering product strategies for all brands across multiple channels of distribution, as well as leading operations for wholesale and international franchise businesses from 2014 to 2023. 

Prior to that, she was director of  international merchandising for Destination Maternity from 2011 until 2014 and held roles of increasing responsibility at Zara, Camuto Group, Ralph Lauren and Fifth & Pacific Companies.  

Ryan Vero, chief executive officer, said: “Our product takes the ordinary and makes it extraordinary for our consumers every day, and we are  thrilled that Claudia is joining the team to help continue our legacy as an inviting place where people can  experience the joy of self-expression.”